When Raw Fury was founded in Stockholm a decade ago, it was as an "un-publisher". It would "treat people like people", would be "for happiness over profit", and would respect videogames as "art", granting them the same status as other, more established media.
This particular approach, it said, would tip the balance more in favour of developers, allowing them to "find success, be happy, and stay independent". It has broken some old rules along the way – not least when it revealed the specifics of its publishing deals publicly, for anyone to scrutinise – while releasing a succession of hits including the Kingdom series, Sable, Norco, Cassette Beasts and, most recently, the sublime Blue Prince. As the company arrives at its tenth anniversary, we meet with its leaders to ask if Raw Fury has delivered on its big promises.
