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The Guardian - UK
The Guardian - UK
Ellen Manning

‘We are at a turning point with AI’: four business trends to watch for in 2024

ChatGPT metaverse e-commerce
Close up stock photograph of a man conducting a seminar on computer coding in an open plan work arena.
There are new opportunities for programmers, developers and engineers in the rapidly-evolving AI sector. Photograph: Laurence Dutton/Getty Images

Advancements in technology are charging along at a dizzying pace, transforming our working and personal lives.

But what are the significant trends that businesses should be watching out for, and responding to? Dr Nishamani Patabendige, lecturer in data at The University of Law Business School faculty, runs through the key areas to keep an eye on in 2024 …

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