Guitar Center has been selling other people’s guitars for so long that it’s getting a little, y’know, nuts, and so it has announced that its plans to create an all-new “revolutionary” guitar brand.
Furthermore, it wants guitar players to help them. Taking to Guitar Center's Tik Tok, CEO Gabe Dalporto adopted an Uncle Sam/Lord Kitchener-esque stance and declared that Guitar Center needs you, yes, you, to help with the design of the brand – and of whatever acoustic or electric guitars it creates.
