In 2020, American businesses responded to an unprecedented wave of racial justice protests with an equally unprecedented surge in corporate commitments. Even as President Donald Trump was calling protesters “terrorists,” companies in industries across the U.S. pledged donations, launched diversity initiatives and issued statements in support of equity and inclusion.
As social scientists who study corporate political behavior, we, like many others, wondered whether this wave of corporate statements signaled a true commitment to racial justice or whether it was just symbolic. Some skeptics suggested that corporate statements about racial justice were just window dressing. Still others worried that corporations were becoming “woke” and distracted from making profits.
These concerns have taken on new meaning as the attack on diversity, equity and inclusion, or DEI, has become a cornerstone of the new administration. When Donald Trump returned to office, two of his first acts were to ban DEI in federal government employment and overturning 60 years of affirmative action mandates on firms that do business with the government.
