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The Conversation
The Conversation
James Painter, Research Associate, Reuters Institute, University of Oxford

We analysed 73,000 articles and found the UK media is divorcing ‘climate change’ from net zero

Zerbor / shutterstock

In October 2024, Conservative leader Kemi Badenoch declared herself a “net zero sceptic”, but “not a climate sceptic”. Most recently she doubled down, announcing plans to scrap the 2030 ban on new petrol cars in a 900-word Sunday Telegraph article that did not mention climate change once.

Badenoch is not an outlier. She’s following a similar script to one increasingly found in the British press.

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