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Fortune

Joshua Hong

'We all failed': Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP

Michael Eisner Disney Hollywood Lucasfilm Atari Fifa Marvel

(Credit: Courtesy of The Paley Center for Media)

Hollywood’s biggest blind spot has never been storytelling — it’s been figuring out how to extend valuable intellectual property into new formats and technologies, former Walt Disney Company CEO Michael Eisner said Thursday, citing his own industry’s repeated stumbles in gaming as proof.

“We all failed,” Eisner said. “We ended up licensing. That’s how we succeeded.”

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