COMMERCIAL BREAKDOWN
The last time the USA hosted the World Cup, drinks breaks – or the lack thereof – became a scorching bone of contention. Upset at having to stand on the touchline listening to the pasty skin of Tommy Coyne, Steve Staunton and assorted other Irish players audibly crackle in 40-degree heat, Big Jack Charlton went to war with Fifa over their refusal to sanction official breaks in play so that his famously thirsty footballers could take on liquids. The rules from on high decreed that players near the dugout could adjourn to the sideline for refreshments while play continued. However, since bottles were not allowed on the pitch, those further away had to try catching flimsy funfair-style plastic bags of water – sans goldfish – thrown from the touchline. Anyone who happened to be out of chucking range just had to flirt with heat stroke for the good of the tournament.
