At the peak of the pandemic, when the larger Geneva watch fair, Watches and Wonders, missed its turn to hold a physical event, eight prestigious watch brands: Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk came together in September 2020 to launch a unique watch salon called the Geneva Watch Days. Based on a cooperative philosophy, the salon was designed to be self-managed, providing a common platform to showcase the latest in fine watchmaking, while giving participating brands the opportunity to host individual events. Supported by the Canton, the City of Geneva, and the Geneva Chamber of Commerce, Industry, and Services (CCIG), the show caters to retailers and the media, while being open to the public.
This year, almost 40 brands participated. Here is our pick of the five showstoppers from the event.
