As Watches and Wonders 2023, the latest iteration of the annual watchmaking extravaganza, prepares to open its doors in Geneva, we talk to CEO of the Watches and Wonders Geneva Foundation, Matthieu Humair, on what has inspired this year’s design.
‘We wanted to create an atmosphere which really enables visitors to dive into the world of watchmaking,’ Humair tells us. ‘But we also need to let all the participants in the zone express themselves, so our platform has to have this homogeneous atmosphere, and let each maison shine. That's really our intention. We see the different universes of each maison when they enter the different specific spaces of each brand, and we need to give each one the same visibility. So this is very important in the design and the concept, letting visitors go on a circular journey where there's not one brand hidden by another.’
