After starring in the first GMC Hummer EV commercial two years ago and in several promotional videos since then, NBA superstar LeBron James is back to endorse the electric Hummer in a new ad.
Called "King of CrabWalk," the new spot debuted during the NBA All-Star Game, exactly a week after GM's Super Bowl commercials that centered on electric vehicles.
As its name suggests, the video focuses on the GMC Hummer EV's CrabWalk feature, but not the way you would expect. The real stars of the commercial are a bunch of crabs who are fascinated by the Hummer EV and are willing to go the extra mile to one of them "in the wild."
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