Over recent weeks, a peculiar phenomenon has taken hold of a strange corner of The Internet. Back in April, a content creator called @demonflyingfox uploaded an AI-generated video onto YouTube which showcased Harry Potter characters as beautiful yet somewhat menacing models, the type that would usually be hired by high-fashion brand Balenciaga.
After shortly hitting the viral stratosphere, amassing over 7 million views, the clip sparked a startling trend which saw other characters from various franchises receive a similar AI-generated treatment, courtesy of programmes such as ChatGPT, Midjourney, ElevenLabs, and D-ID.
