It is hard to think of a time when Belfast was not hiving with tourists who have travelled far and wide to take in our fascinating history and culture.
But on this day 48 years ago, then Chief Executive of Northern Ireland Tourism Board Robert Hall was trying his best to make the city that bit more appealing.
Probably a more difficult job than it is today, a clip of the tourism boss posted by BBC Archive shows him struggling to sell Belfast as a place to visit during the height of The Troubles.
