What you need to know
- Microsoft announced its flagship AI feature, Windows Recall, at Build a few weeks ago.
- The feature records everything you do on Windows 11, and lets you ask Copilot to recover and remember previous tasks you performed on your computer.
- Showcasing Microsoft's historic ineptitude when it comes to marketing and public relations, the internet quickly slammed the feature, calling it creepy and a privacy nightmare.
- Microsoft has since postponed the feature after security researchers discovered a wealth of problematic vulnerabilities.
- Apple announced its own AI features at its WWDC event, with a "privacy first" narrative at the forefront.
- In a recent interview, Apple openly mocked Microsoft's failings, showcasing how much of an own-goal this whole snafu has been for the company.
