
Sydney Sweeney's latest publicity stunt has drawn scrutiny from multiple sides, some of whom claim that her attention-grabbing antics were faked. On 26 January, reports emerged that Sydney Sweeney had taken part in a promotional stunt involving the Hollywood Sign in Los Angeles. According to TMZ, the actress, 28, was filmed at night climbing part of the landmark and hanging bras across it to promote her lingerie brand, Syrn.
Video obtained by the outlet showed Sweeney dressed in black and accompanied by a small crew during the activity. The footage circulated quickly online, prompting questions about whether the act had been authorised, given that the Hollywood Sign is protected both as a physical site and as intellectual property.