The talk of SRAM getting into the e-MTB game started in 2019 to compete with the likes of Bosch, Shimano, and Fazua, who are deeply involved in producing some of the best e-MTB motors. Since then, there have been sporadic sightings of heavily disguised test units at e-EDR events like Tweedlove in 2022, but last week's Eurobike show was the first time that a SRAM prototype has seemingly been on public display. SRAM has a history of having pro riders test products either in plain sight or cleverly disguised for years, so maybe it's a similar situation here?
While they’re late to the game with other competitors on their second and third iterations, SRAM is a disruptive brand who have introduced plenty of game-changing tech like 1x drivetrain systems and wireless gearing, so it will be interesting to see what they bring to the e-table.
