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Broadcasting & Cable

Business

Daniel Frankel

Warriors-vs.-Kings Game 7 Averages 10 Million Viewers, ABC's Biggest Non-Finals NBA Audience Ever

NBA Warriors Disney TNT ESPN

NBA on ABC

While all other programming in the broadcast and cable ecosystem is eroding, live NFL and NBA games keep drawing bigger and bigger audiences.

Case in point was Sunday's NBA Western Conference first-round playoff decider between the defending champion Golden State Warriors and upstart Sacramento Kings, which averaged 10 million viewers on ABC, according an NBA press release Tuesday citing Nielsen data.

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