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Birmingham Post

Business

Jon Robinson

Warning over losses at In The Style sparks sell off by investment giant

An investment giant has slashed its stake in online fashion brand In The Style following a warning the company will lose more than first expected.

Lombard Odier Asset Management had held a 19.82% stake in the Salford business but has gradually reduced it to just 2.54% since In The Style's trading update on January 20.

The investor had previously been the company's second largest shareholder, behind founder and interim chief executive Adam Frisby.

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