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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Warner to Disaggregate Max Anew, Set to Sell It Through YouTube Primetime Channels This Time

David Zaslav.

When it launched the erstwhile HBO Max back in 2020, the company formally known as WarnerMedia made business war on Amazon, losing millions of dollars and subscribers to keep the online retail giant from controlling its new subscription streaming service through the Amazon Prime Video app.

These days, under a vastly different management philosophy, Warner Bros. Discovery will distribute the since-rebranded Max seemingly through anyone with an app-base marketplace.

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