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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Warner Bros. Discovery Shows Off Advanced-Ad Offerings on Max (Upfronts)

Warner Bros. Discovery ad sales chief Jon Steinlauf at 2024 upfront.

Warner Bros. Discovery announced new advanced advertising products marketers can buy on its Max streaming service during its upfront presentation Wednesday.

The new capabilities include shoppable ads, advanced contextual targeting and interactive video formats.

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