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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Warner Bros. Discovery Seeing Higher Volume in Upfront Market

David Zaslav Max WBD Gunnar Wiedenfels
David Zaslav at the premiere of ‘The Flash’

Warner Bros. Discovery said it is having a good upfront and is making plans to add live sports and news to its streaming Max platform.

“We’ve nearly completed the U.S. upfront and our volume is up and our price levels are consistent with the prior year, a very good result in a tough market,” WBD CEO David Zaslav said during the company’s second-quarter earnings call Thursday. 

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