Sure, cord-cutting has whittled linear TV audiences to the bone in recent years. But if you're Warner Bros. Discovery, the company that somehow convinced the broader video business that low EBIDTA losses on streaming equate to the same thing as having a profitable future, winning the ratings race in that shrunken, post-apocalyptic world is still meaningful.
Take Wednesday’s WBD press release, which touted three primetime occasions in the second quarter during which its linear channels controlled 60% or more of the adult 18-49 linear cable TV audience.
