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Fortune
Fortune
Nicholas Gordon

Warner Bros. apologizes for 'Barbenheimer' after Japan backlash

(Credit: Hannah Beier for the Washington Post via Getty Images)

“Barbenheimer” may have helped drive both Barbie and Oppenheimer to a record opening weekend. But smashing together the comedy from Warner Brothers and the dramatic biopic from Universal Pictures isn’t working in every market. 

Warner Brothers is now apologizing for its embrace of fan-driven mash-up, following a social media backlash in Japan, including criticism from the studio’s own Japanese division.

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