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Evening Standard
Evening Standard
Technology
Anna Wise

Warhammer maker reports record sales and shuns AI in favour of ‘human creators’

Games Workshop has said it made record high half-year sales (Owen Humphreys/PA) - (PA Archive)

Games Workshop has said it made record high half-year sales as the maker of Warhammer figurines shunned the use of artificial intelligence (AI)-generated content and stood by its “human creators”.

Revenues jumped by nearly 12% to £333.7 million over the six months to November 30, compared with the same period the year before and at constant currency rates.

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