Greater Manchester's nightlife tsar Sacha Lord has joined the Labour Party, he has announced today. However, he has 'categorically' ruled out standing as an MP.
Co-founder of the Warehouse Project and Parklife festival Mr Lord, 50, was appointed as the region's first-ever Night Time Economy Advisor by Andy Burnham in 2018.
During that time he has been a vocal supporter of the industry during both the Covid lockdowns and cost-of-living crisis and has made numerous recommendations on issues such as transport, safety and cultural diversity in the region.