The wrong word can be the difference between life, death and banishment on The Traitors, the parlour game turned reality TV show that once again had the nation gripped this January. But what about the wrong jumper?
Paul Gorton, the 36-year-old traitor who, despite his machiavellian antics, managed to fly under the radar episode after episode, clearly understands the power of optics. His nightly wardrobe of unremarkable white T-shirts under normcore shirts, smart-casual jumpers and inconspicuous blue jeans was the wardrobe equivalent of his everyman persona.