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PC Gamer
PC Gamer
Heather Newman

Warcraft VP on what Blizzard should've done differently over the last 20 years: 'We should have listened more'

Blizzard Warcraft Holly Longdale WoW
Warcraft VP and executive producer Holly Longdale wearing a red and gold suit on a BlizzCon stage.

World of Warcraft celebrates its 20th year in 2024, and the head of the franchise says there is one big thing the company could have done better: listen to its players.

Holly Longdale joined the WoW team to work on WoW Classic in 2020 after a long stint on EverQuest and EverQuest 2. She swiftly became the lead for all WoW titles and now she's the VP and executive producer for the series. Her era at the company has been marked by three things: a lot more in-game content, a lot more transparency on what's coming when, and a lot more adherence to deadlines.

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