Warcraft’s game director explains why Blizzard debuted three expansions at once: 'Speaking it out loud makes it real'

Orc man looking pensively at camera.

Most Warcraft fans expected an expansion announcement for the massively multiplayer RPG at last weekend’s BlizzCon 2023. But to hear Warcraft game director Ion Hazzikostas tell it, Blizzard Entertainment’s bold decision to debut the next three expansions at once made even its own leaders nervous.

"There were definitely a few like, wait, we're really showing all the logos? We're going to tell them all of that? What do you mean, Chris?” said Hazzikostas, referring to executive creative director Chris Metzen’s opening-ceremony debut of the expansions, which are expected to fully roll out by 2030. “You're going to say where it's going to be?”