“I am the fourth-generation CEO of our family’s agricultural services business. I want to write a book about our history, the people who have been at the helm for over 100 years and show our business community just how dedicated to their needs we have always been, so there is a PR benefit I’m trying to achieve. Candidly, I don’t know a thing about what’s involved. Have you some suggestions on how to get started and how to not get taken advantage of by the internet ads I see about giving them two hours of my time and they will create a best-seller? Thanks, ‘Scott.’”
