A blog now seems like a standard feature of most creatives’ websites. However, back in around 2010, a blog page was seen as essential if you wanted to portray yourself as a successful photographer. In the pre-Instagram world, come rain or shine, tapping out a few hundred words after every shoot became a staple of the content creator’s day.
Writing isn’t everybody’s favorite task, however, and for many visual artists, it soon became a chore. On top of this, many photographers began writing a blog without any real direction or purpose, choosing to do it simply because everyone else was doing one. Running a blog is no easy feat, so it is important that if you do choose to set one up it represents a profitable use of your time.
