It's been an expensive weekend for Elon Musk: as if seeing his SpaceX rocket explode wasn't bad enough, he's also been watching his ad revenue collapse. The beleaguered social network X, formerly Twitter, was already struggling to make money – and now a series of huge advertisers including Apple, Disney and IBM have pulled their advertising from the service.
It's a growing list, and it's particularly humiliating for CEO Linda Yaccarino: her former employer, NBC Universal, is one of the firms pulling ads. Other firms include Sony Pictures, Paramount and Warner Bros.
