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The Guardian - UK
The Guardian - UK
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Torsten Bell

Want the family firm to thrive? Then call in the professionals

Marta Ortega, who took over Zara from her father after a 10-year interim period
Marta Ortega, who took over Zara from her father after a 10-year interim period. Photograph: Paolo Blocco/WireImage

Regents, stand-ins for monarchs who are too young or incapacitated, feature prominently in the history books. Scotland managed six regents for the young David II during the 1330s. Then there’s Richard III’s brief period as lord protector for (and deposer of?) his 12-year-old nephew, Edward.

There’s not much call for regents these days. But new research reminded me that modern ones, of sorts, exist in the corporate world. So-called placeholder CEOs are common in family firms, serving between two family members when a suitable heir isn’t immediately available. The 10-year gap between Zara’s founder (Amancio Ortega) standing down in 2011 and his daughter (Marta Ortega) taking over was filled by a lieutenant.

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