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Fortune
Fortune
Chris Morris

Want the best Prime Day deals? Here are the secrets to grab 'em.

(Credit: Jens Büttner—picture alliance/Getty Images)

Amazon touts the big savings of Prime Day loudly, but if you don’t view this shopping bonanza as a competitive sport, you might not save as much as you could. Just like Black Friday or Cyber Monday, the best deals go to the shoppers who are most prepared for them. And people who are just casually browsing the site could miss out on an item they’re looking for.

Amazon has made a number of changes to how it’s approaching Prime Day this year, but there are some reliable ways to track the bargains. Here are a few you’ll definitely want to have handy.

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