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Fortune
Fortune
Nick Rockel

Want Gen Z to use a workplace app? Keep it simple—and snappy

young adult woman reading on her phone (Credit: SrdjanPav/Getty Images)

As Gen Z asserts itself in the workplace, the writing is on the wall for app providers who don’t give them what they want.

Just ask Spenser Skates. “They just won’t use something if it’s not the way they expect,” says the cofounder and CEO of digital analytics platform Amplitude.

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