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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

Want a new take on natural-looking blonde? I've gone 'eco-blonde' for 2025—here's how you can too

Jennifer Lawrence with 'eco blonde' hair.

I've been blonde pretty much my entire life, outside of a deep brunette blip when I was 17 (which did the opposite of complement my skin tone) and several pink hair dye experiments. The hair trend currently on my radar? Eco Blonde. Previously, my goal has always been to be as bleach blonde as possible. I wanted ultra-cool, icy lengths that would have made even Draco Malfoy jealous—but now my tastes have changed.

However, as I've hit my early thirties and begun to prioritise hair health over hair colour trends, I have decided to embrace my natural tones and roots a little more. I am less fussed about having super-blonde hair and more invested in finding tones that suit me better without having to coat my strands in damaging bleach all the time. This is why the eco blonde hair trend for 2025 is right up my street.

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