A slim jar of pistachio butter, a bag of guacamole-flavored tortilla chips made with ground cassava, a bubblegum-pink can of strawberry sparkling water that, on first glance, looks strikingly like a trendy Olipop prebiotic soda — these are just some of the items from Walmart’s bettergoods line that will start to hit the retailer’s grocery aisles and website as soon as this week.
Bettergoods is the largest store-label food brand to be launched by Walmart in about two decades and, according to a report from the Associated Press, is meant to appeal to “younger customers who are not loyal to grocery brands and want chef-inspired foods that are more affordably priced.” In a Tuesday release, Walmart said it expects to have more than 300 products in the line by fall and will focus on three categories: plant-based options, with items like dairy-free mozzarella shreds and oat milk-based desserts; organic and allergen-free products; and “culinary experiences,” a category comprised of products like mango chili salsa and pasta imported from Italy.
