Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Street
The Street
Danni Button

Walmart Steals a Key Move From Amazon's Playbook

Superstore Walmart (WMT) has been fastidious in its efforts to compete with e-commerce giant Amazon (AMZN). From its online shopping options to fast shipping and potential drone delivery in the future, the two retailers are often neck-and-neck when it comes to innovation.

Walmart has made another move to follow Amazon's lead on the technical front. The Arkansas-based company revealed a redesign of its online app and website on April 3. And the layout looks awfully like Amazon’s app interface, despite the signature Walmart-blue hue.

DON'T MISS: Jim Cramer Says Walmart Could Defeat Amazon

TheStreet

The new Walmart home page features larger, more engaging photos of products. There are also clever categories for browsing, giving the app a feel more akin to scrolling through Instagram. And in fact, the company's digital makeover is fashioned to remind shoppers of social media.

Walmart's Chief E-Commerce Officer Tom Ward described the new layout in a blog post, saying that "the new homepage offers a product-focused experience that better mirrors the way our customers love to shop, highlighting the items that matter most to them at any given moment."

"The feature-packed homepage has rich imagery, live video, and is optimized to better bring Walmart’s massive assortment to life," Ward says of the update, "including a new social-inspired scroll so customers can browse our selection just as they’d scroll their favorite social media apps."

Ward also believes the new look will attract third-party suppliers. From where he's standing, the site "also provides our suppliers and Marketplace sellers new opportunities to showcase more relevant products and better tell their stories."

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.