Walmart holds a comfortable lead as the largest online U.S. grocer, according to the new national e-commerce forecast from Insider Intelligence, but there’s a fierce battle for No. 2 between Amazon and Instacart.
Walmart, which includes Sam’s Club and is also the largest U.S. and Dallas-Fort Worth grocer, surpassed Amazon’s grocery e-commerce business in 2019.
In 2022, Walmart will generate $38.72 billion in grocery e-commerce sales, representing 27.6% of the online grocery market. It will further increase its lead over Amazon and Instacart through 2024, said Blake Droesch, senior analyst at Insider Intelligence.
