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Fortune

Sasha Rogelberg

Walmart's new logo was inspired by founder Sam Walton's iconic trucker hat. Here are 3 cornerstones from his blueprint for business

Sam Walton Walmart United States Harvard Business School Bentonville Amazon Arkansas

Sam Walton in his iconic trucker hat speaks into a mic as President George H.W. Bush looks on. (Credit: Getty Images)

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding principles in business.

Walmart founder Sam Walton died more than 30 years ago, but his influence is still felt at his Bentonville, Ark.-based retailer.

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