Walmart has been long known for its wide array of basic socks, T-shirts and pull-on pants. Now, the world's largest retailer is betting it can change that image and be a destination for affordable stylish fashion for middle America.
The Bentonville, Arkarsas-based discounter has been adding mannequins and colorful displays of its clothing, while bolstering its fashion to include casual work wear like cargo pants, jumpsuits and trendy dresses. Over the past few years, it's brought in more than 1,000 brands including Reebok, Justice, and Champs and partnered with celebrities like Sofia Vergara for a jeans line as well as influencers like Rachel Zoe. The majority of the fashion assortment is under $40. Its mission: induce shoppers coming in to pick up bananas and cereal to cross the food aisles and buy clothing that fills more of their wardrobe needs.
