The retail battleground just shifted again. Walmart announced a partnership with OpenAI to let shoppers buy products directly within ChatGPT, while Amazon doubled down on computational AI with its Quick Suite platform and Etsy introduced instant checkout. My question is: What happens when your customers stop coming to your website entirely?
Four months ago, industry veterans were debating whether AI shopping agents could disrupt Amazon and Walmart’s dominance. Today, those same retailers are racing to build the infrastructure that makes those agents possible. That’s how quickly this is moving.
