Walmart, one of the top retail leaders worldwide, does a good job of recognizing where it needs improvement.
Destination Maternity was recently added to Walmart (WMT) -) to continue to build its appeal for not only discount prices, but for comfortable and fashionable clothing for new mothers and mothers-to-be.
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Walmart is now celebrating a range of products for customers with disabilities -- something Kohl’s dove into recently too.
Kohl’s (KSS) -) launched Discover @ Kohl’s to bring in new collections that empower and embrace different consumers. As part of the move, the retailer introduced gender-neutral clothing, clothing by women for women and also trendy clothing for people with different abilities.
Barriers persist for people with disabilities. It's a diverse group that is often overlooked in the fashion and retail industry, and "Adaptive at Walmart" is pushing to give these consumers more options.
"One of the best ways we serve our customers is by giving them the flexibility to choose where, when and how they shop. Walmart continues to make progress in creating inclusive shopping experiences, and I’m incredibly proud of our work," said Walmart’s senior vice president & chief belonging officer Denise Malloy in a recent company release.
"We’ve been intentional in curating our assortment and working with companies like No Limbits, The Shapes United and How iRoll Sports. This has allowed us to 1.) ensure quality products and 2.) provide designs for the community, by the community."
The "Adaptive at Walmart" page online features products like over the counter hearing aids and sound amplifiers, adaptive utensils and backpacks that easily go on and off wheelchair handles.
