Advanced Micro Devices (AMD) has historically operated in the shadow of Intel (INTC) and, although it has been able to break away from those shackles thanks to a technology lead, it is now working hard to do the same with Nvidia (NVDA). That’s easier said than done, though, as Nvidia is unlikely to mirror Intel’s past missteps. This means what AMD CEO Lisa Su has to do is continue the fight. Most of the past week has been dominated by videos of Nvidia CEO Jensen Huang enjoying street food in China. Little do people know that Su was also recently on a mission to the country, just not for the food.
Su recently visited China to talk to some of AMD’s largest customers. She then stopped in Taiwan to make sure the supply chain serving these customers was working fine — and when I say working fine, I mean flawlessly executing the unprecedented CPU demand with which manufacturers are currently dealing. Su confirmed as much when she said CPU demand is significantly higher than what even management anticipated just 12 months ago. That is exactly why Su went to check on how the world’s largest contracted chipmaker, Taiwan Semiconductor (TSM), is able to handle the orders coming its way from AMD.