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Fortune
Fortune
Eleanor Pringle

Wall Street analyst tells Amazon CEO to go back to basics in brutal letter

Amazon CEO Andy Jassy on stage at an event. (Credit: David Paul Morris—Bloomberg/Getty Images)

A Wall Street analyst has warned Andy Jassy he needs to go back to the “day one” mentality that propelled Amazon to success and focus on the opportunities that only the online giant can clinch.

Bernstein’s Mark Shmulik has penned an open letter to executives at the Jeff Bezos–founded firm, saying that although his outlook on the brand is positive there is work to be done on its long-term strategy.

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