Wall’s is the single biggest ice cream manufacturer in Britain. Inside the Superbrands on Channel 4 saw Helen Skelton get the scoop to uncover how Wall’s became the cool best seller, with almost a billion individual ice creams revealed to be produced in one factory in a single year.
The much-loved brand is celebrating its centenary this year, after originating in 1922. Forty products are sold across 52 countries, including household favourites Feast, Twister, Magnum, Cornetto and Viennetta.
Skelton got to see first-hand how many of these products are created in Europe’s biggest ice cream factory - found in Gloucester. Wall’s is notoriously secretive about its ice cream making processes in a bid to keep their secrets hidden from rivals.
