If you found a perfectly heart-shaped crisp while ploughing through a bag of ready salted, what would you do? Marvel at it briefly, most likely, before gobbling it up without a second's thought.
Well, you should guard it with your life from now on - if you want to be in with a chance of winning £100,000 that is. Crisp manufacturer Walkers is giving away £100,000 to anyone who finds the best heart-shaped specimen in any of its standard bags.
The competition is running for the next two months. Walkers says heart-shaped crisps can be found in its packs because of the "natural shapes" of the British potatoes it uses.
People who find a contender need to capture a clear picture of the chosen crisp on a plain surface and share it on their social media channels (Twitter or Instagram), tagging and following @walkers_crisps with the hashtag #LoveFromWalkers.
According to Walkers, criteria for the winning entry ranges from how straight the two sloping sides are, to how symmetrical the two curves look, with judges critiquing each crisp to decide which naturally occurring heart shape takes the crown. After "careful consideration", the owner of the best heart-shaped crisp will be rewarded with £100,000.
The terms and conditions emphasise: "Please retain all packaging, as this may be required for validation and in order for the winner to receive their prize. Keep your heart-shaped crisp and the packaging as we will require it to validate your claim. The heart-shaped crisp provided on entry must be the crisp that is produced at shortlist notification and winner notification. If not you will be disqualified."
Rachael Smith, from Walkers, said: "January is a notoriously dreary month for many, so we wanted to bring a little joy and levity to people’s lives to start the year. Through our hunt for the best heart-shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps - and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck."
All shortlisted entries will be run through software that indicates whether a photo has been edited. Walkers Baked, Walkers Sensations and Walkers MAX are excluded from the competition. All entries must be submitted by March 20, 2023.
