If you found a perfectly heart-shaped crisp while ploughing through a bag of ready salted, what would you do? Marvel at it briefly, most likely, before gobbling it up without a second's thought.
Well, you should guard it with your life from now on - if you want to be in with a chance of winning £100,000 that is. Crisp manufacturer Walkers is giving away £100,000 to anyone who finds the best heart-shaped specimen in any of its standard bags.
The competition is running for the next two months. Walkers says heart-shaped crisps can be found in its packs because of the "natural shapes" of the British potatoes it uses.