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Birmingham Post
Birmingham Post
Business
Tom Pegden

Walkers crisps renew Leicester City deal

Walkers crisps has renewed its long-standing partnership with Leicester City Football Club, which includes sponsoring of LCFC Women.

Walkers, which has its main crisp making and distribution operations in the city, is supporting both the men’s and women’s teams this season, with its branding visible at the King Power Stadium on home matchdays. The stadium was once known as the Walkers Stadium and ex-City star Gary Lineker has been an ambassador for the crisp company for years.

This season will be the first time Walkers will have sponsored LCFC Women, who recently kicked off their second successive campaign in the Barclays Women’s Super League.

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