Walkers crisps has said it is putting £14 million of investment into more sustainable cardboard packaging for its bigger multipacks and a new type of film for its pallets.
The food giant – whose snacks includes Doritos, Wotsits, Monster Munch and Quavers – said using boxes for its 22 and 24 bag multipacks will enable it to remove 250 tonnes of virgin plastic from its supply chain each year. The new design follows a trial with Tesco.
Four years ago a social media campaign accused Leicester-based Walkers of adding to plastic waste by producing more than 7,000 non-recyclable crisp packets every minute. Back then the business agreed to offer a free national recycling scheme to stop millions of empty crisp packets ending up in landfill.