On Saturday, Charl Schwartzel hit the jackpot when he won $4 million - the biggest individual prize in golf history - at the inaugural LIV Golf event in London.
How does that have any relevance to the Welsh Rugby Union's relationship with its fan base? Well, just indulge me.
The LIV Golf series - bankrolled by the Saudi Arabia Private Investment Fund - has sent shockwaves through the sport of professional golf and is now threatening the PGA Tour's monopoly over it. A number of the best players and biggest draws in the game have been lured by huge signing bonuses and their participation in the LIV Golf series has forced the PGA Tour to ban them in a bid to prevent further migration of its hottest talents.
