Nordic-based streaming service Viaplay has won exclusive rights to show Wales matches from 2024 in a significant shake-up of live international football.
As part of a four-year partnership with UEFA, Viaplay will show European qualifiers for Euro 2028 and World Cup 2026 from 2024, along with UEFA Nations League and friendly matches. The move means Wales matches will no longer be shown on Sky Sports or, it seems, S4C.
Viaplay has since confirmed that it plans to offer Welsh language coverage, and has also said that some matches will be shown free-to-air. It's also not clear just how much it will cost fans, many of whom will already be shelling out for subscriptions to services such as Sky Sports, BT Sport and Premier Sport in a bid to catch their favourite teams.
