Waitrose has said sorry after a cream tea poster showed the cream on first - in Cornwall. The supermarket chain left Cornish shoppers reeling after the ''hideous blunder'' was spotted on an advert in Truro.
The way jam and cream are put on a scone in a cream tea in Cornwall and Devon is at the centre of a long running feud.
In Cornwall, the jam goes on the scone first - followed by the cream. While in Devon, the cream goes on first, followed by the jam.
